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Wade brings an emotional bond he’s developed with his fans over his years-long career, as well as his reputation as a stylish guy. The store’s landing page also shows that Amazon is catching on: it’s uncluttered, the photography is rich, and the product mix is focused. It’s a sign that Amazon might be able to do this fashion thing after all. Making the leap from apparel to fashion would be a boon to Amazon’s bottom line. “Amazon’s interest in fashion e-commerce is undoubtedly driven by the nearly $300 billion in US revenue,” Ken Cassar, principal analyst at Slice Intelligence, tells The Verge, noting that apparel is one of the biggest US retail categories. “Fashion merchandise typically is a highly profitable category,” adds Manik Aryapadi, a principal in the retail division of consulting firm A.T. Kearney. Ed Yruma, an analyst with KeyBanc Capital, estimates the boost in profits from apparel sales could add 25 cents to Amazon’s earnings per share in 2017 . Industry veterans have been doubtful of Amazon’s ability to seduce the fashion customer Amazon CEO Jeff Bezos isn’t afraid to play the long game when conquering a new market.
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Enterprising mum and daughter are making online fashion shopping an experience Humberston mother and daughter Bernie and Kayley Connolly are running an online fashion store called No.29 Boutique By Elsa Williamson Grimsby Telegraph | Mon 05 Jun 2017 No.29 Boutique is a successful online women's clothing store, physically run from Kayley's home in Humberston. And their range of clothing is affordable and trend-setting fashion, offering five star rated products and exceptional customer service to shoppers from the comfort of their own homes. "We're a business made up of innovators and forward-thinkers, with the drive to constantly update and improve the online shopping experience," smiled Kayley. Their first venture together, this pair of entrepreneurs offer their unique personalised shopping experience with the option to buy online and collect instantly or to get your order delivered the same day no extra cost from the website. Read more: Look out for the opening of the new St Andrew's Hospice shop And although their dream is to trade from their own shop, the two women of No.29 Boutique are out there with their pop-up shops at various events and outlet. "We are doing pop up shops around all different areas of Cleethorpes and Grimsby to give as many women the opportunity to visit the store as possible," said Kayley (27). "I live with my boyfriend and I have a full time job so I am running the business in my spare time and days off. "And my mum also has part time job, so between us we are able to spend a lot of time working on the boutique to make it a success," she added, Read more: HOT PROPERTY: Chichester Road Cleethorpes From the recent Freeman Street festival, look out for No.29 Boutique as they will be showcasing their clothing range at the Family Fun Day charity event at the Humberston Country Club (organised by Miss Grimsby, Laura Gooderham) on Sunday, June 18. "We have lots of other pop-ups in the pipeline," added Kayley. With free local deliveries on all orders go to No.29 Boutique Facebook page.
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